"Lure" by definition means, "the power of attracting or enticing." As an author, public speaking instructor, and former television anchor, I'm a big fan of alliteration. It only made sense to name my jewelry collection, “Lure by Logan.” All of the pieces have a unique, show-stopping look. Since high school, I've always chosen a sometimes "over the top" statement piece BEFORE picking out an outfit. Whether it's work attire, jeans, casual dresses, date night, proms, and pageants, Lure by Logan has looks that turn heads.

The collection was started with the encouragement of a boutique owner and a friend who noticed my shopping pattern. First came the necklace or earrings, THEN the outfit. I would often stop in and browse to de-stress while helping customers find a piece to make their outfit "pop."

I truly love helping people accessorize basic outfits. Color choices, mood, weather, and location, all play a bit part in finding what works best for you and your unique look.

Private Parties or Event, Store Appearance
Lure does ladies night private jewelry parties in MA, CT, RI. AND Lure can also be scheduled as a vendor at stores/events in those states as well.